When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with an immediate reward. It didn’t make sense.
What are the benefits it reaps for inspiring the loyalty of its customers? And what does it take to inspire that loyalty? Rewards certainly help, but it’s more important to focus on things like providing a great product or service, and being known for having top-notch customer service. Zendesk’s latest infographic, Үнэнч шагналууд, хэрэглэгчийн үнэнч байдал маш чухал болохыг харуулж байна. Үнэнч үйлчлүүлэгчдийн 78% нь танай брэндийн талаар мэдээлэл түгээхэд тусалдаг бөгөөд 54% нь өрсөлдөгч рүү шилжих талаар бодох ч үгүй байдаг.